5 Reasons You Should NOT Hire a Professional Graphic Designer
The Internet is full of useful resources to help you create your own marketing materials, many of which are free. Why would you want to invest in a professional graphic designer when you can do it all yourself? For free!
Here are 5 reasons why you shouldn’t hire a graphic designer for your business.
- You want it cheap.
We all want to save money, and the best way to do it is to do it all yourself. It’s not hard, nowadays websites even allow you to directly upload images and they don’t have to be perfect. It just must be CHEAP!
- You want it fast Graphic designers take too long.
You don’t want them to get in the way of creating “online media” on social platforms. You just need a good old flyer with your phone number on it and you want it FAST.
- You don’t care about brand consistency.
All those free fonts and images you have access to may not match your previous marketing materials, but they were free, so let’s use them.
- You don’t need or want to stand out.
If your competitors’ marketing is weak, you don’t need to spend money on design services to make your brand stand out and look professional. Stay away from the crowd and blend in. Just grab one of these free templates from the stock market. Everyone else is using the same so it must be good.
- You’re not proud of your marketing.
Marketing is just a means to an end. What does it matter if your business card is on cheap paper or if your marketing brochure is printed and stapled at home? If people know you’re there, that’s all that matters.
If you just want a quick buck and have no intention of adding value to your customers, the above strategy is for you.
However, if you want to make the right impression on your customers and create lasting relationships with your audience, using the services of a professional graphic designer will help you achieve this.
Before talking to a graphic designer, it can be helpful to do some research. This ensures that you can communicate your ideas, goals and objectives more effectively, which is essential when dealing with a designer, as they work from the information you provide. The better the information provided, the better the result.
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